Advanced Diploma of Marketing and Communication [BSB60520]

Advanced Diploma of Marketing and Communication (CRICOS Course Code: 103551A)

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Possible Job outcomes include:

• Client Services Executive

• Marketing Director

• Advertising Account Director

• Client Services Director

• Marketing Strategist

• Advertising Account Planning Manager

• Marketing Manager

After achieving the BSB60520 Advanced Diploma of Marketing and Communication, students may undertake range of qualification at a Higher Education level

Entry Requirements

Have completed BSB52415 Diploma of Marketing and Communication or BSB50620 Diploma of Marketing and Communication

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 5.5 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program is delivered 20 hours’ /week full time study ,15 hours face-to-face and 5 hours online using Moodle platform, entirely off-the-job at SIBN campus through a combination of face-to-face trainer-led classes and practical sessions involving small group and individual activities.

Calendar Year: One-hundred and four weeks (104) weeks

Academic Year: Eighty Week (80) weeks

Term breaks: 8 x 3 weeks 24 weeks

Allocated hours: 1200 face to face hours + 400 online hours = 1600 hours

Modes of study

Modes of study used at SIBN College include:

• Tutorial group discussions

• Lectures

• Group work and activities

• Audio or visual presentations

• Computer based learning

• Self-directed learning through research

• Case Studies and or Problem-solving exercises

Assessment Methods

This course includes a variety of assessment methods including:

• Practical demonstration / Observation

• Questioning

• Interview

• Case study/Scenario Problem solving

• Role play

• Assignment

• Written test/Knowledge Test

• Report

• Assignments

• Portfolio

• Short Q&A

• Project

• Presentations


Core Unit

BSBTWK601 Develop and maintain strategic business networks
BSBMKG623 Develop marketing plans
BSBMKG622 Manage organisational marketing processes
BSBMKG621 Develop organisational marketing strategy

Elective Units

BSBMKG626 Develop advertising campaigns
BSBFIN601 Manage organisational finances
BSBOPS601 Develop and implement business plans
BSBSTR601 Manage innovation and continuous improvement
BSBLDR601 Lead and manage organisational change
BSBMKG624 Manage market research
BSBLDR602 Provide leadership across the organisation
BSBAUD601 Establish and manage compliance management systems


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