Advanced Diploma of Marketing [BSB60515]

Advanced Diploma of Marketing (CRICOS Course Code: 087592G)

This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Possible job titles relevant to this qualification include:


• Marketing Director

• Marketing Strategist

• National, Regional or Global Marketing Manager.


After achieving the BSB60515 Advanced Diploma of Marketing, students may undertake further study to Bachelor Degree or other Advanced Diploma Level

Entry Requirements

There are no entry requirements for this qualification.

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 5.5 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program is delivered 20 hours /week full time study ,15 hours face-to-face and 5 hours online using Moodle as platform, entirely off-the-job at SIBN campus through a combination of face-to-face trainer-led classes and practical classes involving small group and individual activities.


Calendar Year: Twenty-six (26) weeks

Academic Year: Twenty (20) weeks

Term breaks: 2x3 weeks

Allocated hours: 400 contact hours

Modes of study

Some of the modes of study used at SIBN College include:

  • Tutorial group discussions
  • Lectures
  • Group work
  • Audio or visual presentations
  • Self-directed learning through research
  • Problem-solving

Assessment Methods

This course includes a variety of assessment methods including:

  • Practical demonstration / Observation
  • Questioning
  • Interview
  • Case study/Scenario Problem solving
  • Role play
  • Assignment
  • Written test/Knowledge Test
  • Report
  • Assignments
  • Portfolio
  • Short Q&A
  • Project
  • Presentations

Core Unit

BSBMKG603 Manage the marketing process
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBMKG609 Develop a marketing plan

Elective Units

BSBMGT617 Develop and implement a business plan
BSBMGT605 Provide leadership across the organisation
BSBRSK501 Manage risk
BSBMGT517 Manage operational plan
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